“Crisis communications is a branch of PR that is designed to protect and defend an individual, company, or organization, usually from a reactive response, facing a swelling public challenge to its reputation, brand, and community. Throughout the course of history, we’ve learned that all that’s required to ignite a negative firestorm is a spark from a single voice or an organized congregation” (Brian Solis).
Self-assessment:
- Has your company conducted crisis forecasting?
- Do you have an issues management plan and crisis management plan in place?
- Have you undertaken crisis simulations?
- Have you appointed designated spokespersons? Have they received media training?
- Do you have message maps?
Give us a call for a confidential discussion.